Statement of Intent

MEDIA STATEMENT OF INTENT 

Media Institutions

In my advertisements for the horror channel, I will stick to the rules that have been created by the ASA to put across a well-received advertisement. Some of these rules created include, to respect the principles of fair competition generally accepted in business, and that advertisements should be legal, decent, honest and truthful. To incorporate these into my advertisement I will present the clear information on the advertisement along with complying to the other rules that have been created by the ASA. the average cost of advertising a full page in a magazine is £184,837 which is able to create a bigger revenue for the magazine giving the different companies the opportunities to advertise in their magazine. Magazines with certain genres such as, entertainment magazines will mainly advertise companies who are in the entertainment industry to appeal to the audience’s who are interested in TV and movies, which will be able to create a bigger response for the companies to receive from the advertisement.

Media Representation

Audiences for the advertisement will be a young audience (16-25) so I will try to make the advertisement seem exciting and intriguing to them so they will want to find out more about the channel. However, I can’t make the advertisement too scary as it will be placed throughout the magazine and younger audiences than the intended audience may see it so I will try to make the advertisement seem quite mysterious so my intended audience would want to watch it.

Media Audience & Media Language

The way I will present my magazine is by sticking the two stereotypical colour schemes of the horror genre, which is red and black, which will be easily recognisable to an audience in an entertainment and especially fans of the horror genre. I will also either choose between a simple or quite bold font for three typography on the poster which may help to attract an audience for the channel. For the images of the poster, I will stick to a quite mysterious and slightly scary photographs that will give away that the channel is for the horror genre but not too scary so it will be appropriate for all audiences to view in a magazine.


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