Target Audience Analysis and Data

 TARGET AUDIENCE ANALYSIS AND DATA

AGE TARGET AUDIENCE FOR MY HORROR CHANNEL: 16-25

Primary Target Audience

The stereotype of a horror fan would be a working/middle class male aged 18-20 who may also be interested in gaming too. They also may be a part of the binging community where fans of certain franchises of shows watch the movies or episodes one after the other. This type of group is most likely to use streaming platforms for watching their movies or shows or aim to watch a tv channel focus on one genre, which in this case would be horror.  There is also another social group that could link to the horror channel and its advertisement and it is the group of 16-24-year old's who are ad-receptive and can be easily taken by the advertisements that they see in tv or magazines. This also contributes to the fact that they prefer to watch their content on the tv as it airs and this helps them to get the full experience, especially when watching movies. As the primary target audience for the channel will be predominantly a young demographic it would be useful to include a website or social media account for the audience to interact with from the advertisement.

Secondary Target Audience

The secondary target audience for the horror channel could be the mostly mainstream group in society to are influenced by commercial entertainment magazines. This is also able to link to the idea of fanbase and that the audience behind the channel can interact with the content being shown, therefore creating audience interaction between what is being shown on the horror channel. This group in society is very influenced by trends, therefore if they see the advertisements for the channel, they will then want to check the channel out as they want to be on top of following the trends in society.